Technology

Franchisee to bring 8 Brooklyn Dumpling Shops to New Jersey

Image courtesy of Brooklyn Dumpling Shop.

April 1, 2021

Brooklyn Dumpling Shop, the restaurant startup that utilizes the automated service concept popularized by the Horn and Hardart Automat, has entered a franchise agreement to bring eight units to New Jersey, according to a press release. The first location will open in Hoboken this summer at 514 Washington Street, and three additional leases have been signed for the Newark and Montclair area.

Another eight locations are under development in the Garden State and the concept's founder, Stratis Morfogen, expects the state to house a total of 16-20 units,.

The restaurant will bring back the Automat of yesteryear into 2021 along with modern technology and zero human interaction throughout the entire grab-and-go process. The "ifood" locker technology from Ondo, powered by Panasonic, will allow guests to pick up orders at their peak freshness. Safety measures will include contact-free ordering kiosks powered by Tray, which allow customers to order ahead or scan a QR code at the kiosk, enabling them to order directly from their mobile phone. The order is sent to Tray's glove-enabled kitchen display system, then placed in the temperature-controlled lockers for pickup.

Brooklyn Dumpling Shop has partnered with Fransmart, the franchise development company.