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Free webinar focuses on how IoT can boost guest engagement, revenue

Attendees will learn how McDonald's and other chains are boosting campaign performance up to seven times by using mobile data to better target campaigns.

January 22, 2016

Consumers are increasingly mobile savvy and digitally connected, and smart restaurant operators know how to use that to their advantage.

Marketers and operators who don't understand how to reach consumers via technology, however, can learn by attending a free live webinar, Using the Power of the Internet of Things to Engage Guests, Improve Customer Experience and Drive revenue,” being held at 2 p.m. EST, Jan. 28, hosted by FastCasual.com and VMob.

During the webinar, Jeff Marcoux, CMO lead, worldwide enterprise marketing Microsoft, and Christopher Dawson, strategy director, VMob, will discuss how chains are using mobile apps, Internet-connected menu boards, kiosks and tablets to drive in-store service to high levels.

Find out how McDonald's and other chains have achieved seven-fold increases in campaign performance by using mobile data to better target campaigns.

Register here.