Operations

Ghost Financial begins educational program for ghost kitchen operators

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June 8, 2022

Ghost Financial, a financing and business services platform for ghost kitchen operators, has announced the launch of its online learning and community platform for prospective and existing ghost kitchen operators, called GhostU. GhostU will provide insights that enable success and profitability that were previously unavailable to the market, according to a press release.

GhostU's initial 12-episode video masterclass will cover essential, industry-specific topics on how to start a profitable ghost kitchen operation in 60 days. Session topics include: how to boost your restaurant to the top of the delivery apps; building targeted advertising campaigns; developing viral menu items; selecting your kitchen provider; negotiating with your ghost kitchen landlord; how to secure financing; how to hire cooking staff and more.

The master class also includes step-by-step worksheets and three-month's access to the Ghost Kitchen Community, a forum where ghost kitchen owners can interact, access interactive workshops and Q&A sessions.

"After starting my own ghost kitchen restaurant, Keto Kitchen, in late 2020, I know from experience it can be a very lonely business," John Meyer, founder of GhostU and CEO of Ghost Financial, said in the press release. "Until now, there was no central source for ghost kitchen operators to connect, share ideas, or ask questions with each other. GhostU's web-based community platform will function as a social networking site for the industry to come together and thrive as a collective community.

"Ghost kitchens are revolutionary in that they have lowered the barrier to entry for foodies with a dream by taking the cost and timeline down to start a restaurant from $500k and an entire year, to $25k and 30 days. Now that it is so easy to start a ghost kitchen, I want to ensure that with proper education, the industry sees failure rates drop to 5% or lower."

Interested students can sign up at a 75% discount. The program is $350 through June 30.