Technology

Givex launches AI-powered platform for personalized customer engagement

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May 24, 2024

Givex Corp., a provider of cloud-based customer engagement and business insights platforms, has launched GivexEngageAI. The AI platform is designed to enhance customer relationships through data-driven profiles and targeted engagement campaigns, according to a press release.

GivexEngageAI builds comprehensive customer profiles by analyzing a variety of data points, including loyalty program information, purchase history, and guest interactions. This allows businesses to personalize their marketing efforts and send relevant communications to each customer.

"The launch of GivexEngageAI marks a new chapter for Givex, providing unparalleled insights into vital customer data and a flexible solution that enables brands to scale as they grow," Mo Chaar, chief commercial officer of Givex, said in the release. "We're seeing a shift away from cookie-cutter marketing programs, and GivexEngageAI enables businesses to send relevant communications to each customer based on their profile and purchase history. Through a streamlined platform that eliminates the need to consolidate data from multiple sources, this solution will allow businesses to cultivate deeper customer relationships effortlessly, and increase customer conversion and retention."

Leveraging data from GivexPOS and its related online ordering products, GivexEngageAI uses AI to recommend products and personalize customer experiences across multiple channels. Automated campaigns can be triggered by push notifications, text messages, or other channels, all based on a customer's unique purchase history and similar customer profiles.

GivexEngageAI offers an omnichannel approach, allowing businesses to orchestrate customer journeys across various built-in channels. Businesses can select the channels they need and easily add more as their needs evolve.

Givex combines a real-time customer data platform with AI decision-making, omnichannel activation, gamification and customer intelligence.