Marketing

Golden Chick asks, 'Who let the dogs IN?'

Image: Golden Chick

May 28, 2021

Golden Chick as returned that all-time summertime favorite to the menu — corn dogs — to dozens of its stores in the Dallas-Fort Worth area of Northern Texas through July. More specifically, the chain is now offering Fletcher's Original Corny Dogs, the featured stars of the brand's Dog Days of Summer promotion and guerilla marketing campaign that revolves around that must-have corn dog topper — mustard, a news release said.

Now, people walking around areas of North Texas where Golden Chick has stores will randomly encounter big splotches of mustard splotches. The mustard marks also feature QR codes, which guests can access via their phones for a full list of Golden Chick stores where they can enjoy a corny dog.

The campaign includes a social media-based video featuring a supersized Corny mascot taking over the city's downtown, leaving mustard splotches in his wake.

Fletcher's Corny Dogs, by the way, are served on a stick after being dipped in cornmeal batter and fried. They are "required cuisine" for Texas State Fair-goers, according to the company, which said it serves 500,000 of the dogs over the 24-day event.

Texas-based Golden Chick has 205 locations throughout Texas, Oklahoma, South Carolina, Florida, Louisiana and soon Nevada.