Food & Beverage

Golden Chick introduces Big & Wicked Chicken Sandwich

Provided

April 18, 2023

Texas-based Golden Chick has brought back a popular limited-time offering, the Big & Wicked Chicken Sandwich. It's available now through June 11, according to a press release.

Along with the brand's Wicked Wings, the duo make-up Golden Chick's Wicked Celebration.

The Big & Wicked Chicken Sandwich utilizes aspects from two other successful Golden Chick menu items, the Wicked Wings and Big & Golden Chicken Sandwich, and made its system-wide debut this January. The hand-breaded all-white meat chicken sandwich is an extension of Golden Chick's Wicked chicken creations, which have evolved from regional products to limited-time offerings, and now, into menu mainstays.

"The Wicked Celebration is a demonstration of how we've taken customer feedback and turned it into a promotion that delivers on flavors guests are seeking," Mark Parmerlee, president and chairman of Golden Chick, said in the press release. "Wicked Wings and Big & Wicked Chicken Sandwich performed tremendously in terms of sales and customer reviews, so it was important for us as a brand to address this response. We are also excited to offer both of these menu items at an outstanding price to our customers."

Golden Chick's Wicked Wings launched in August 2022 and are available in both regular and spicy varieties.

"The evolution of these menu items from test kitchen items to permanent menu offerings is a testament to the success of our menu innovation progress at Golden Chick," Howard Terry, Golden Chick's chief marketing officer, said in the press release. "We use menu innovation as a way to introduce new customers to Golden Chick, and to provide our current customers with something new and exciting to try. Our innovation strategy has been a key factor in Golden Chick's phenomenal growth over the past four years."

Golden Chick has more than 210 locations throughout Texas, Oklahoma, Florida, Louisiana and soon Mississippi and Nevada.