Marketing

Golden Chick kicks off Texas Rangers partnership with logo shirts

Provided

April 26, 2023

Texas-based Golden Chick is taking its partnership with the Texas Rangers a set further by celebrating the release of the Rangers 2023 Nike City Connect uniform launch. Golden Chick team members handed out the brand's Wicked Wings as fans purchased highly anticipated merchandise, according to a press release.

As part of a two-part launch, Golden Chick team members were first on-site to supply Rangers fans with fan-favorite Wicked Wings as they made their way to the Grand Slam Team Store at Globe Life Field to purchase the highly-anticipated City Connect merchandise. In addition, Golden Chick will act as the only Rangers sponsor to have the new City Connect primary logo adorned on crew gear, with employees wearing the new TX mark on T-shirts throughout the season.

"As a locally-grown brand, taking part in the history of our region's baseball team means a great deal and only furthers how strong of a relationship we share with the Texas Rangers," Mark Parmerlee, chairman of Golden Chick, said in the press release. "Golden Chick will not only have a hands-on role in the reveal of the new jerseys but will proudly showcase the emblem for months following, to truly give it the attention it deserves. We are honored to work with the Rangers on this announcement and promote a historic initiative for the team. Our restaurant crews are going to proudly wear the new logo."

"We've had an incredible partnership with Golden Chick for years and when we discussed how we could expand on the City Connect announcement, we knew we wanted to include them," Jim Cochrane, Texas Rangers SVP of partnerships and client services, said in the press release. "Both of our organizations have deep roots within DFW and strive to give back and honor the community as much as possible. We're excited to keep evolving our partnership as the years go by and continue to deepen our involvement as we both grow."