Franchising

Golden Chick opens 100th store in Dallas-Fort Worth region

Photo: Golden Chick

July 2, 2024

Golden Chick has opened its 100th restaurant in the Dallas-Fort Worth market. It is located in Fort Worth and is owned and operated by franchisee Keaton Mata, according to a press release.

The brand has opened eight restaurants this year.

"This is an incredible milestone, not just for our executive team, but for the brand as a whole. 100 locations within one market, no matter how massive it is, is no small feat and I thank every one of our team members, executives, franchisees and vendor partners who helped accomplish this achievement," Mark Parmerlee, CEO of Golden Chick, said in the press release.

Mata was heavily involved in the success of Golden Chick's Saginaw restaurant, including assisting with the overall operations. He has held previous roles within the brand as a new store opening trainer, to ensure new restaurants are aligned for success. By working through multiple positions within Golden Chick, Keaton has an in-depth understanding of how to successfully run a restaurant and how to connect with the community.

"It is an honor to be able to celebrate our newest Golden Chick franchisee in tandem with our 100th DFW opening," Parmerlee added. "We have seen first-hand through previous restaurants and his work as a new opening trainer that Keaton possesses drive and hunger. We are thrilled to see him lead his own restaurant and impart a fresh perspective, which will undoubtedly help advance our overarching brand goals."

Golden Chick has more than 230 locations throughout Texas, Oklahoma, Florida, Louisiana, Mississippi and opening soon in Nevada.