October 6, 2022
Golden Chick has partnered with American Idol alum Britney Holmes to record its jingle.
Golden Chick chose Holmes as an artist on the rise and due to her involvement in the community, including the Women that Soar Awards, Inspire and Radiant Girl school programs and her own motivational speaking brand, The B.Holmes Project.
"Britney is equally invested in both her artistry and involvement in the Dallas-Fort Worth community and holds the same qualities that we instill in our team members every day," Howard Terry, chief marketing officer of Golden Chick, said in the release. "The new jingle retains Golden Chick's famous sing-out but delivers it with new and fresh vocals. We know this refresh will make a splash and can't wait for our loyal fans to hear it."
Holmes competed in the 16th season of American Idol, and won a battleback competition which sent her to the Hollywood Round. She placed in the top 50.
"Growing up in North Texas, Golden Chick was always a household staple and a part of many get-togethers," Holmes said in the press release. "Working with the brand was a natural fit. It is incredible to be able to collaborate with the team to fine-tune a jingle that personifies what Golden Chick is currently about. I'm honored to be a part of the brand family and helping their vision come to life."
Golden Chick partner, The LOOMIS Agency, tapped three-time Grammy award-winning music engineer and producer, Tre Nagella, and composer Paul Loomis of Luminous Sound to bring the jingle to life.