News

Good Times adds seasonal items to welcome spring

March 10, 2014

Good Times Restaurants Inc. announced today the introduction of Spring Shakes to its handspun frozen custard shake program. Featured flavors are Bananas Foster, Irish Coffee and Salted Caramel.

Also, according to a news release, the chain has added a Fresh Cracked Egg and Bacon Cheeseburger as a featured limited-time offer to support a new Meyer Ranch All Natural Angus Beef television ad campaign.

"On the burger front, this is the first new offering in quite a while and we were inspired by burger recipes with fried eggs seen in the upscale casual theme segment, but we took ours to a whole new level putting not only one, but two fried eggs, our fresh grilled, honey cured bacon and pepper mayonnaise onto an All Natural Angus Cheeseburger. This is something we believe is unique in the quick-service segment and we have received extremely positive customer feedback," said Nicholas Corbishley, director of Marketing.

The company also reported a continuation of a series of television ads under the same creative campaign umbrella that launched last year.

"We are continuing the story of the lengths that Good Times goes to in order to find the highest quality, authentic, regional ingredients for our products in all categories of our menu that we believe are meaningful to our customers and to our brand. It is those brand building offerings and communication that continues to drive significant sales increases and our strategic positioning away from the traditional quick-service hamburger restaurant competitors," Corbishley added.