STRATEGIC PARTNERS
June 7, 2011
Colorado-based Good Times Restaurants Inc. is rolling out a Go Bananas! line, which includes four handspun custard banana shake flavors and 10 daily custard flavors in new, handspun flavor cups.
Good Times introduced its Banana, Chocolate Banana, Strawberry Banana and Peanut Butter Banana shake lineup in May after switching to handspun custard shakes last summer. Since making the switch, shake sales have more than doubled.
Good Times also is offering 10 flavors of its custard, handspun to order every day to augment one specialty flavor of the month. The program has been in test for the last few months and customer response has been very positive according to Nick Biegel, director of product development.
The handspun flavor cups will be available by July 1.
"We will continue to bring innovative flavors to our customers in each category of the menu and summertime is ideal for shakes and the introduction of new handspun flavor cups for our core custard program," Biegel said. "We are pursuing an aggressive new product development strategy to further differentiate Good Times in each of our existing menu categories as well as exploring brand new offerings to continue that trend."
Good Times Burgers & Frozen Custard has 46 restaurants, mostly in Colorado, specializing in all-natural beef burgers, chicken sandwiches and fresh frozen custard.
