Good Times intros mini burgers
May 7, 2007
GOLDEN, Colo. — Good Times Restaurants Inc. announced a new hamburger offering designed to appeal to the value-conscious consumer.
The new Bambino Burgers are a "slider-like" product that are made from 100 percent all-natural Coleman beef and served on a toasted dinner roll with Good Times' own special sauce and pickle. The Bambino Burgers sell for just $.75 as a single, in a 3-pack for $2.25 and a 5-pack mini-suitcase for $3.75. The merchandising that promotes the new product includes the slogan: "It's not the size that counts. It's the number you can eat."
On May 14, Good Times will launch a television advertising campaign to promote the new Bambino Burgers combined with a new late-night message that will run throughout the summer.
Good Times Burgers & Frozen Custard has 52 restaurants, mostly in Colorado, serving high-quality, 100% all-natural Coleman beef burgers, chicken sandwiches, and fresh frozen custard.
