News

Good Times' new TV spot highlights all-natural Angus beef offering

March 3, 2014

Good Times Restaurants Inc. announced its same-store sales for February 2014 increased 19.9 percent over the prior year, which had increased 7.5 percent from February 2012.

According to a news release, the 27.4-percent increase over the past two years is the fifth consecutive month of two-year same store increases over 20 percent.

"Despite record cold during the first part of the month, we were able to resume and even accelerate our double-digit sales increases thereafter," CEO Boyd Hoback said in the release. "Following the successful television advertising campaign for Springer Mountain All Natural Chicken Tenders and Hatch Valley New Mexico Green Chile, on Feb. 24 we introduced a new television ad for our Meyer Ranch All Natural Angus Beef that has no steroids, added hormones, antibiotics and is humanely raised."

The ads will feature a limited-time "Fresh Cracked Bacon & Egg Cheeseburger" and will feature animated, hand drawn graphics that tell the brand's 100-percent "All Natural" story, the release said.

The company reported that it will begin to lap higher prior-year double-digit same-store sales increases in April through September of this year and anticipates that the pace of its sales growth will begin to moderate somewhat as it compares to those 11 to 19 percent sales increases.

In addition, the company anticipates having Good Times restaurants under development this year in Colorado for the first time in more than five years.