News

Good Times sales up from 2010, new AOR tapped

April 5, 2011

Colorado-based Good Times Restaurants Inc. announced its eighth consecutive month of same-store sales increases with March sales up 8.6 percent from the prior year and its same-store sales for the second quarter of fiscal 2011 up 5.7 percent.

Year-to-date for the first six months of the fiscal year same-store sales have increased 9.6 percent.

Boyd Hoback, president and CEO of Good Times, attributes the upward trend in part to the Q2 promotion of fresh grilled, honey-cured bacon products and mild weather.

"We continue to see results both in an increase in our average check and stable transactions from focusing on our core equity in product quality. While we continue to benefit from mild weather this year, it is encouraging that we are achieving sales growth with little to no traditional media support and lower advertising costs," he said.

Media support efforts will likely pick up moving forward, however. Good Times has tapped Sukle Advertising & Design in Denver as its agency of record for fiscal 2011 and is working on a refreshed design platform that encompasses graphics, packaging, point-of-purchase materials, menu boards and employee uniforms.

Sukle Advertising & Design is a Denver-based agency with a client portfolio that includes Noodles & Company, Deep Rock Water, Gates Rubber Corp., Denver Water and others.

"We are pleased to be working with Mike Sukle and his team as we refresh and rejuvenate Good Times' image across all customer touchpoints," Hoback said. "We hope to have new menu boards, refreshed building exteriors and new packaging design in place in 2011 to augment a heightened focus on store-level communications and elevating our customers' experience."

Media support will take place through the spring and summer to promote the chain's new cheese fries and loaded fries, rolled out in March, as well as its classic cooked-to-order fresh cut fries and wild fries.

"Continued compound same-store sales growth is our top priority as we work through the uncertain commodity cost environment and continue to explore alternatives for new restaurant growth," Hoback said.

Good Times currently operates and franchises 49 restaurants.