Marketing
Graeter's Ice Cream launches brand refresh
November 3, 2025
Cincinnati-based Graeter's Ice Cream has launched a brand refresh, according to a press release.
"We've always believed that being the 'Graetest' means doing things our way – the right way – even when shortcuts exist," Richard Graeter, fourth-generation president and CEO, Graeter's, said in the press release. "Our rebrand honors everything in our past while confidently looking ahead to the next generation of ice cream lovers. We're setting the stage for the next chapter of taste."
The brand redesign, created in collaboration with design firm Dewhaus, includes refined packaging, a redefined color palette returning to the brand's signature maroon, new patterns and a crown icon honoring the Queen City of Cincinnati and Graeter's "royalty" in the ice cream world.
The logo retains the Graeter's script, refreshed for distinction and modern use. There's also a new tagline "Taste the Graetest."
"For longtime fans, the soul of Graeter's hasn't changed; it's simply shining brighter than ever," added Graeter. "Fans will still recognize the Graeter's they love, and they'll feel a renewed sense of pride, anticipation, and delight with every scoop."
The brand also launched its holiday collections, including Cozy Hot Cocoa, Creme Brulee, Peppermint Stick, Spirited Eggnog and Black Raspberry Chip.
Graeter's has 50-plus retail stores. The brand can also be found in more than 3,000 grocery stores in 46 states.
