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Graeter's Ice Cream partners with non-profit for childhood cancer research

Photo: Graeter's

September 10, 2024

Graeter's Ice Cream has partnered with The Cure Starts Now to support childhood cancer research. Graeter's will host its annual Cones for The Cure campaign to raise money for The Cure Starts Now foundation and pediatric cancer research, according to a press release.

The brand will offer one of its most popular seasonal flavors, Elena's Blueberry Pie, which is available through September.

Since 2009, the family-owned ice cream brand has raised more than $1.9 million for the cause, which included a surprise $10,000 donation made by a customer last year, making it the very first "platinum scoop" donation. Graeter's hopes to exceed the $2 million marker this year.

From Sept. 5th through Sept. 15th, all Graeter's Rewards members will be eligible for a free single dip sugar cone of Elena's Blueberry Pie ice cream through the Graeter's app, redeemable at any of the Graeter's scoop shops. All customers will be able to make a donation in stores or online at conesforthecure.org to support the cause.

"Every year we create our signature Elena's Blueberry Pie ice cream as a limited time offer for this special partnership," Chip Graeter, fourth generation co-owner of Graeter's, said in the press release. "Since we first partnered with The Cure Starts Now back in 2009, we have released this flavor in efforts to raise funds to find the Homerun Cure for pediatric brain cancer. We're eager to see everyone in our scoop shops enjoy some delicious ice cream and support these children and families."

Keith Desserich, co-founder and Chairman of the Board at The Cure Starts Now, expects the fundraiser to reach and exceed $2 million in donations.

"Graeter's has been a fundamental partner and we are so appreciative of their entire organization and the support they put behind Cones For The Cure," he said in the press release.

Graeter's has 56 retail stores and ships over 300,000 pints annually.