Technology

Great American Cookies, Marble Slab Creamery launch co-branded online experience

Photo: FAT Brands

September 19, 2024

FAT Brands Inc., parent company of Great American Cookies and Marble Slab Creamery, announced the launch of a new co-branded online ordering experience for both chains. The platform, developed in partnership with Rapturous, the digital restaurant transformation arm of 3 Owl, and Olo, a restaurant technology provider, aims to enhance the customer experience and drive sales, according to a press release.

The move comes amid strong growth for the co-branded Great American Cookies and Marble Slab Creamery concept, which has surpassed 150 locations worldwide since its launch in 2014. The new website seamlessly integrates ordering for both brands, whether customers are visiting a co-branded location or a standalone store.

"The new Great American Cookies and Marble Slab Creamery online ordering platform has set the bar high for a new industry standard with the help of our partners, 3 Owl and Olo," Mason Wiederhorn, chief brand officer of FAT Brands, said in the press release. "With conversion-driving features like Olo Pay's Mobile Wallet payments and a 3D Cookie Cake Builder, we instantly saw a lift in sales. Our new co-branded online storefront also has the flexibility to be utilized in-store and we plan to pilot the Cookie Cake Builder self-service kiosk in select test locations in early 2025."

"Olo is excited to support FAT Brands as it levels up its commitment to digital transformation," said Nolan DeCoster, SVP of partnerships and business development of Olo, said in the press release. "Not only is the interactive ordering journey a perfect example of technology elevating the guest experience and driving sales, but it also is a perfect example of the power of an open ecosystem. Olo's integrations allowed FAT Brands to build this hyper-custom interface with 3 Owl while keeping the familiarity and simplicity of Olo's Order and Pay solutions for both operators and guests."

David Feldman, CEO of 3 Owl, said his brand is proud of the work it's done alongside FAT Brands and Olo. "This collaboration allowed us to innovate in ways that elevate the customer experience at every touchpoint," he said. "Using Olo as our engine, we were able to build a digital platform that's endlessly scalable. Seeing our shared vision come to life and make an instant impact has been incredibly rewarding."