Franchising

Greek Xpress rolls out nationwide franchising

Provided

January 22, 2021

NYC-based Greek Xpress is partnering with franchise development group Fransmart to roll out nationwide franchising. The brand has continued to build momentum despite challenges surrounding COVID-19, opening its seventh location in Manhattan last year and starting construction on its eighth in Staten Island, Fransmart CEO Dan Rowe said in a company press release.

"Customers vote with their wallets, and Greek Xpress restaurants are busy," he said. "We have full confidence that this concept could grow to become a Greek Five Guys or a Greek Chipotle. With its low-cost build-out costs, high sales, great ROI and lightning-fast service times, they are ready for rapid growth."

Greek Xpress has a small and flexible footprint that keeps overhead costs low and allows for easy conversions, Greek Xpress Founder Jimmy Soursos said in the release. The concept has utilized conversion opportunities for multiple corporate units, paving a path for quick restaurant openings and a rapid ROI.

"As a successful, small restaurant chain, being in a position to franchise is an amazing opportunity," he said. "There are many details and nuances to the franchising process that we didn't have the knowledge or resources to execute, and Fransmart will help us to grow rapidly while helping us to maintain the authentic, high-quality flavors our customers expect."

Soursos, a Greek American, founded Greek Xpress in 2014 to bring his favorite Greek dishes to the U.S. at a budget-friendly price-point. Known for its Gyro, Pork and Chicken Souvlaki, Salads, Grilled Octopus, Smoothies and Bifteki Burgers, as well as traditional Greek desserts such as Baklava and Galaktoboureko, the chain sources its extra-virgin olive oil, olives, feta, yogurt, and other ingredients directly from Greece.