News

Hardee's adds ribeye steak to breakfast menu

October 22, 2012

Hardee's has added another biscuit sandwich to its breakfast menu. The new ribeye steak, egg and cheese biscuit is now available at all Hardee's locations and features thinly-sliced ribeye steak, a folded egg and Swiss cheese, served in the brand's Made from Scratch buttermilk biscuit.

"We have offered our customers a wide variety of classic breakfast menu items over the years but we have had a tough time finding the ideal way to make steak and eggs work on one of our Made from Scratch buttermilk biscuits," said Brad Haley, chief marketing officer for Hardee's. "After trying many different versions, we found that piling thinly-sliced ribeye steak on a biscuit with egg and cheese delivered a very delicious steak and egg breakfast sandwich that was also easy to eat on the go. It really tastes like prime rib on a biscuit."

The new biscuit sandwich is available for $2.99 as an entree and $4.69 as a small combo with Hash Rounds and a beverage. Prices may vary by location.

Other breakfast sandwiches offered by the brand include the bacon bacon biscuit, loaded omelet biscuit, bacon, egg and cheese biscuit, Monster Biscuit, biscuit 'n gravy and more.

The ribeye steak, egg & cheese biscuit will be supported with a new advertising campaign created by Los Angeles-based agency, 72andSunny. The new campaign stars award-winning Hardee's biscuit baker Shirley Jones and showcases the made-from-scratch baking process through close-up photography and unique camera angles.

Read more about food and beverage launches.