September 29, 2014
On Tuesday, Hardee's restaurants in Virginia operated by franchisee Boddie-Noell Enterprises will begin the sale of $1 and $5 stars to raise money for Special Olympics Virginia.
The annual fundraiser called, "When You Give, We All Win" features Nick, a regular participant in the Summer Games Fun Run for Young Athletes.
According to a news release, the four-week fundraising campaign is expected to help more than 650 Special Olympics athletes participate in the 2015 edition of the event. Last year, Hardee's owned and operated by Boddie-Noell raised more than $74,000 for Special Olympics Virginia.
Boddie-Noell Enterprises, the largest Hardee's franchise operator in the US, has been partners with the Special Olympics Virginia for 34 years. The franchisee owns and operates all 174 Hardee's franchise restaurants across Virginia.
"We always look forward to supporting Special Olympics Virginia," CMO Jerry Allsbrook said in the release. "The role of Special Olympics across Virginia is invaluable and our customers across the Commonwealth have stepped forward with contributions at our Hardee's locations year after year. We hope to make 2014 the most successful fundraiser to date."
In addition to the 2014 Fall fundraiser, in 2015 Boddie-Noell will sponsor the Polar Plunge Winter Festival in Virginia Beach on Feb. 6 and 7 as well as the Summer Games in Richmond on June 12 and 13.