News

Hardee's free biscuits boost up 'worst Monday of year'

March 6, 2020

In a recent survey, Hardee's learned that a full 60% of Americans dubbed next Monday — you know, the one after the switch to Daylight Saving Time this weekend — the worst Monday of the year. So the brand is using that depressing occasion to inject a bit of happiness into this coming Monday morning by giving free sausage biscuits to Hardee's customers who simply say, "Happy Mornings" when they order, a news release said. 

In fact, the brand said it has survey results to show the biscuit "fix" will fix many customers up for a better day since 51% of those same Monday grumblers said a warm biscuit would make this coming Monday "exponentially better."

"Hardee's business is breakfast, with more than 260 million biscuits sold each year. So, on the 'Monday-est' Monday, we're helping folks cope with losing an extra hour of sleep with a fresh, flaky biscuit escape," said Owen Klein, vice president of Culinary Innovation at Hardee's parent company, CKE Restaurants, in the release. "Most of our restaurants open on average one hour before competitors for our special team of biscuit makers to hand craft the made-from-scratch biscuits. Our biscuits rise with the sun, because that's what it takes to serve the best breakfast."

Of course, this campaign also inserts Hardee's into the QSR breakfast race that started this past week in earnest, when competitor Wendy's jumped back into the breakfast daypart Monday along with a free food giveaway of its own, which also triggered the same offer by McDonald's.

Like McDonald's, which launched a free Egg McMuffin giveaway Monday to celebrate "nearly 50 years" of the morning sandwich's existence, Hardee's is also making a play to remind the QSR consumer that it's also been around for a long time in the early morning space.

Hardee's and its "brother brand," Carl's Jr., have more than 3,900 restaurants in 44 states, 42 foreign countries and U.S. territories.