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Hardee's inks theBITE Network's in-store media
May 11, 2009
DALLAS — Indoor Direct Inc. has signed an agreement with Hardee's Food Systems Inc. to provide its in-store entertainment programming to 324 Hardee's locations beginning this year, the company has announced. The agreement with Hardee's provides advertisers with further exposure to the burger chain's demographic of 18- to 34-year-old males.
IndoorDIRECT produces theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast casual restaurants each month. TheBITE features a 60-minute lifestyle program every week with four hosts reporting on news, entertainment, music and sports.
"Hardee's prides itself on giving our customers delicious meals superior in taste and quality that they would expect at restaurants with higher price points," said Steve Lemley, Hardee's vice president of field marketing. "With indoorDIRECT's network in hundreds of our locations, we will exceed our customers' expectations by delivering quality and varied entertainment programming that they weren't expecting when they walked in. "
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