News

Hardee’s offering hearty new breakfast platter

January 30, 2011

In the cutthroat quick-service breakfast wars, Hardee’s hasn’t shied away from going big, offering items such as loaded biscuits ‘n gravy and fried bologna. Now the chain is upping the ante even more with its new Hardee's Breakfast Platter.

The dish includes eggs, two strips of bacon, hash rounds potatoes and a made-from-scratch biscuits covered with sausage gravy.

“Hardee’s has many breakfast classics on its menu, and people often mix-and-match them to get the best of everything,” said Brad Haley, executive vice president of marketing for Hardee’s Food Systems. “Well, now we’ve done that for them with the new Hardee Breakfast Platter. It’s got it all: eggs, bacon, potatoes, a buttermilk biscuit and sausage gravy. Normally, people would have to go to a sit-down restaurant or a breakfast diner to get a meal like that and would end up paying a lot more. Our new platter is, indeed, a ‘Hardee’ breakfast for people with hearty appetites on a budget.”

The new Hardee's Breakfast Platter is available at participating restaurants for $2.49.