Marketing

Hardee's partners with country music star Thomas Rhett for ad campaign

Thomas Rhett. Photo: Hardee's

January 24, 2025

Hardee's has partnered with multiplatinum artist Thomas Rhett for a year-long ad campaign to celebrate goodness in communities, according to a press release.

The campaign will come to life through storytelling and activations around values the brand and artist hold dear, like giving back to their community, family, first responders and, of course, college football.

"We're incredibly excited to partner with Thomas Rhett, as we work together to celebrate goodness in all the places we call home," Sarah Breymaier, Hardee's VP of brand, said in the release. "From our handcrafted menu to our commitment to serving communities in need, this partnership is all about giving back and spreading kindness — whether through serving up delicious meals or supporting important causes like veterans' organizations and local communities."

"We all aspire to bring goodness to what we do, whether at home with family, on the road with the band or punching the clock at work," Rhett said in the release. "Hardee's puts a lot of heart into their food and teams, and we want to show the power of goodness through this partnership, whether that's by giving back to our communities or building connections through music and storytelling."

Hardee's operates approximately 1,600 restaurants across the U.S. and has a presence in 13 countries worldwide.