Food & Beverage

Hardee's partners with Duke's Mayo

Photo: Hardee's

March 5, 2025

Hardee's has partnered with Duke's Mayo to feature Hand-Breaded Chicken Tenders and Duke's Carolina Gold BBQ, new to the menu. Hardee's Hand-Breaded Chicken Tenders are all white meat, hand dipped in buttermilk, lightly breaded and fried. Carolina Gold has a touch of sweetness and hint of heat, according to a press release.

The promotion begins today.

"On game day, people look forward to the food as much as the competition and research shows that spring basketball significantly influences food consumption patterns, with chicken being one of the most popular menu items," Sarah Breymaier, VP of brand marketing at Hardee's, said in the press release. "We are excited to offer our classic Hand-Breaded Chicken Tenders with the Duke's Carolina Gold BBQ — a regional flavor that guests are sure to love. We have seen dipping sauces grow in popularity and guests are seeking out more flavors and customization to fit their tastes with custom sauce options — Hardee's is answering that call with this exciting offer."

In addition to chicken tenders, the platter comes with fries, coleslaw, garlic toast and a drink.

"There's no better match for Hardee's Hand-Breaded Chicken Tenders than Duke's Carolina Gold BBQ, which was made for dipping," Rebecca Lupesco, marketing director at Duke's Mayo. "It's bold, tangy, and just the right amount of sweet - this is how you do BBQ flavor right."

As a bonus, the Hardee's My Rewards app is offering new members a new member reward within 30 days of signup: choose a free Hand Breaded Chicken Sandwich or five-piece Hand-Breaded Chicken Tenders with minimum purchase.

Hardee's operates approximately 1,600 restaurants across the U.S. and has a presence in 13 countries worldwide. The brand is owned by CKE Restaurant Holdings Inc.