Franchising

Hardee’s expanding to West Palm Beach

Photo by istock.com

August 20, 2021

CKE Restaurants Inc., parent company of Hardee's restaurants, will develop 25 Hardee's locations in West Palm Beach via a deal with RSMG Holding LLC.

Development will begin later this year, according to a press release.

"We see a great deal of untapped potential in the West Palm Beach market, and are full steam ahead to help this community feed your happy," Matthew Walls, chief global development officer at CKE Restaurants, Inc., said in the release. "We look forward to bringing our signature favorites, including our Made From Scratch Biscuits and 100% Angus beef charbroiled burgers, as well as new innovations to this area of Florida with our trusted partners at RSMG Holdings."

Ron Santolaya, alongside his partner Milko Grbic, of RSMG Holding, will spearhead the development project. Santoyala has been part of the CKE Restaurants system for nearly 40 years as an owner/operator of Carl's Jr. restaurants in Nuevo León, Mexico and Santiago, Chile. Carl's Jr. is owned by CKE Restaurants Inc.

"The CKE brands are beloved by people all over the world, and we are excited to introduce iconic Hardee's to South Florida with this effort," Santoyala said in the release. "This expansion will allow Hardee's to reach a new Florida community and will offer a refreshing, new dining experience to visitors and residents alike."

Hardee's has more than 1,100 locations throughout the southeast.