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Harris Corp. pilots McDonald's Channel for digital signage
April 20, 2009
LAS VEGAS — Harris Corp is beginning in May a pilot program with McDonald's that will launch the chain's unique, branded TV channel — powered by Harris Digital Signage solutions — into 20 restaurants around the country, the company has announced. The company recently completed two successful trials at the technology-inspired Viva McDonald's location on the Las Vegas Strip, and an additional McDonald's restaurant in Norwalk, Calif.
Each pilot location will feature Harris Digital Signage solutions to manage, monitor and play out digital broadcast-quality video content for the private network McDonald's Channel.
The McDonald's Channel will present entertainment, infotainment, messaging and advertising to enhance the customer experience, reinforce the McDonald's brand and broadcast focused promotional campaigns.
ChannelPort Communications will manage and coordinate the overall implementation of the channel on behalf of McDonalds, developing the content strategy, identifying content partners and managing the look and feel, and monetization of the channel.Harris InfoCaster technology will drive broadcast-quality video content to displays installed throughout each restaurant.
The three parties anticipate a pilot of several months and will then evaluate the potential for a wider rollout.
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