Häagen-Dazs launches scratch-and-win promotion
October 1, 2009
Häagen-Dazs is celebrating its popular line of Dazzler frozen desserts with a scratch-and-win promotion rewarding customers with free and discounted Häagen-Dazs products.
Customers purchasing a Dazzler dessert will receive a scratch-and-win ticket featuring an array of prizes including money-saving coupons, free bottles of water and free Dazzler desserts, while supplies last.
The promotion includes a Facebook application for users to send friends a virtual Dazzler dessert of their choice. The application promotes the scratch-off opportunity.Häagen-Dazs' Dazzler desserts are made from natural, fresh ingredients. The line includes:
- Banana Split Dazzler:This old-fashioned banana split is layered with three scoops of ice cream between bananas, warm caramel and whipped cream.
- Mint Chip Dazzler: A combination of mint chip ice cream, hot fudge and chocolate sandwich cookie pieces, topped off with whipped cream and chocolate candy pieces.
- Dulce Split Dazzler: Made with dulce de leche ice cream, topped with bananas and warm caramel, served with whipped cream.
- Rocky Road Dazzler: Three blended layers of ice cream with hot fudge and cookie pieces, topped with whipped cream and more cookie crumbles.