Delivery
Hiphop artist Tyga launches virtual restaurant via Grubhub
August 10, 2020
Grammy-nominated hip-hop artist, Tyga, has created the virtual restaurant, Tyga Bytes, with help from Robert Earl and Earl's son, Robbie. The delivery-only concept specializes in antibiotic-free, oven-baked, boneless chicken bites, according to a company press release.
Although the concept idea was Tyga's, Robert Earl, the founder of Virtual Dining Concepts, paired him with chef, author and TV personality, Eric Greenspan, to create the chicken that's baked, not fried. Tyga added his specialty spice dusts and 12 dipping sauces.
"I wanted to make sure the whole menu, flavors, and even the packaging was on point," Tyga said in the release. "The bites are baked just right; choose a dip then take a sip."
Other menu options include regular or sweet potato Tyga Tots, chocolate chip cookies and beverages.
"Tyga has been an inspiration to collaborate with on this brand — his instincts are spot-on," Robert Earl said in the release.
"Today begins the independent restaurant revolution," Robbie Earl said. "We have created a blueprint that restaurants can truly benefit from with our VACs (virtual additional concepts). We are offering restaurateurs the opportunity to operate a second brand within their existing brick and mortar location, increasing their bottom line by also becoming a virtual kitchen owner."
Tyga Bytes is available in more than 30 major markets across the country and should have contracts with up to 500 locations by the end of August. Consumers based in Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, Salt Lake City, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, and Louisville are among the first wave with many additional locations opening soon, according to the release.
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