Franchising
Hoots Wings landing on the West Coast
August 17, 2021
Hoots Wings is winging into Southern California with a franchise agreement for 18 units over the next five years.
The fast casual wing brand has 105-plus franchise deals signed with over 10 locations in various stages of development and eight open stores, according to a press release.
The multi-unit deal marks the brand's debut on the West Coast, and the locations will be throughout Los Angeles and Orange County by 2026.
The first are planned for Orange County, with the first two slated to open in Q1 2022 by Reza Medali, who has three decades of franchise industry experience. Medali's portfolio include 15 Blaze Pizza franchises in Southern California as well as two Subway stores.
"Hoots has established itself as a leader in the QSR wing space — with Hooters backing a 35-plus year history, the decision to invest was a no brainer," Medali said in the release. "When seeking a stand-out chicken concept to add to my growing portfolio, I was immediately attracted to the nostalgia engrained in the Hoots Wings brand. With experience in restaurant franchising, I knew I needed to feel that passion and support from the team and also believe in the product. The quality of Hoots Wings is far more superior than any player in the space — and I'm confident I've invested with the best."
Hoots Wings is backed by franchisor HOA Brands and there are seven locations throughout Illinois, Georgia and Florida.
"We are extremely impressed with the level of sophistication and deep industry knowledge Reza brings to the hoots franchise family," Sal Melilli, HOA Brands CEO, said in the release. "Not only is he an industry veteran, but he understands the brand and the excitement that surrounds the development of Hoots Wings in California. We're eager for these locations to open as we continue to grow our brand footprint, now spanning from coast to coast."
The brand is on track to open up 17 more units in 2021.
