How to be the next McDonald's

The Street: Want to be the next McDonald's? In this feature, franchise experts expound on 10 points:

 

1. Uniqueness.

2. Make it work.

3. Start with a plan.

4. Build in value.

5. Add sizzle.

6. Select the right franchisees.

7. Make controlling quality 'job one'.

8. Capital makes the world go 'round.

9. Bring in the 'A Team'.

10. Erect barriers to entry, and plan for change.