Operations

Howdy Homemade Ice Cream becomes official ice cream of soccer club

September 8, 2023

Howdy Homemade Ice Cream has been named the official ice cream brand of the Lubbock Matadors Soccer Club in Lubbock, Texas, according to a press release.

"The Matadors are excited to welcome Howdy Homemade Ice Cream to our partnership family," Dustin McCorkle, Lubbock Matadors general manager, said in the release. "Howdy Homemade represents community and access for all which is a perfect representation of our sport. Soccer is the world's game and made for everyone. Our partnership will be a strategic alliance to put the Lubbock community first and provide some fun for our youth and families in town."

Both Howdy Homemade and the Lubbock Matadors Soccer Club debuted in Lubbock this summer. The brand will host a contest in which fans can share their ideas and vote on an official custom Matadors ice cream flavor. Howdy Homemade's logo will also be featured on the Matador mascot's jersey and, during the off season, the Matadors team will come out to Howdy Homemade and serve ice cream with the Howdy Heroes (employees).

"This is an exciting time for Lubbock with the Matadors' inaugural season. We're thrilled to have this hometown team to cheer for and look forward to a strong partnership with the Matadors and their fans," Imre Szenttornyay, Lubbock Howdy Homemade shop owner, said in the release. "Knowing that they support our mission and equally wanting to help the special needs community is amazing. Our team can't wait to see their team out on the field representing Lubbock."

Howdy Homemade was founded in Dallas Texas. The brand creates jobs for individuals with intellectual and developmental disabilities. The company has three locations open and franchise agreements in place for nearly 20 more.