Operations

HTeaO expands into Louisiana, Missouri

Photo: HTeaO

July 11, 2024

Iced tea franchise HTeaO has expanded into two states, Louisiana and Missouri, and a new market within Tallahassee, Florida, according to a press release.

With additional stores opened in existing markets, Texas and New Mexico, HTeaO opened 16 stores in Q2 2024. This growth is part of HTeaO's strategic plan to extend its footprint.

"Expanding into two new states represents a significant leap towards our goal of nationwide recognition," Justin Howe, HTeaO co-founder and CEO, said in the press release. "We are excited to continue to see how HTeaO resonates with new communities, showcasing the scalability and widespread appeal of our product, thus solidifying our position as a leader in the beverage industry and marks an exciting chapter in our growth and innovation journey."

The brand has opened 23 locations total in 2024 and plans to open 40 by the end of the year.