Operations

HTeaO launches 3rd annual fundraising campaign

Photo: HTeaO

September 27, 2024

Iced tea brand HTeaO has launched its third annual Round-Up campaign to benefit the Ryan Palmer Foundation Breast Cancer Initiative. The fundraiser begins Oct. 1 and runs through Oct. 31. Customers have the opportunity to round up their purchase to the nearest dollar, according to a press release.

One hundred percent of donations go toward creating Hope Kits for breast cancer patients undergoing treatment. The Ryan Palmer Foundation was founded in 2003 by Texas native and professional golfer Ryan Palmer. In 2019, Palmer launched the foundation after his wife's personal experience with chemotherapy. Since then, the initiative has helped support over 500 breast cancer patients in their time of need.

"We are honored to partner with the Ryan Palmer Foundation Breast Cancer Initiative for the third year in a row," Justin Howe, co-founder and CEO of HTeaO, said in the press release. "Last year, thanks to the generosity of our guests, we raised $100,000, and with nearly 40 more stores participating this year, we know the impact will be even greater.

"Our mission is to 'Brew Purpose' in every community we reach — providing not just premium drinks, but also creating meaningful connections and being a positive force in the communities we serve. This campaign truly embodies that mission."

HTeaO has more than 120 locations across the country.