Operations
HTeaO launches October Round-Up Campaign
September 24, 2025
Iced tea franchise HTeaO has launched its annual October Round-Up campaign benefitting the Ryan Palmer Foundation Breast Cancer Initiative. During the month of October, HTeaO customers can round up their purchases to the nearest dollar, with 100% of donations going toward the creation of Hope Kits for breast cancer patients currently undergoing treatment, according to a press release.
The Hope Kits include socks, a tumber, tea, cosmetics and more.
"Thanks to the incredible generosity of our customers, last year's campaign raised almost $120,000 to support breast cancer patients," Justin Howe, co-founder and CEO of HTeaO, said in the press release. "With so many new stores opening and more communities joining the HTeaO family, we can't wait to see the difference we'll make together this year. This campaign is what Brewing Purpose is all about. Coming together to lift people up when they need it most."
The Ryan Palmer Foundation was founded in 2003 by Amarillo native and professional golfer Ryan Palmer, with a mission to provide opportunities for young people and uplift those in need. Inspired by his wife's experience with chemotherapy, Palmer launched the Breast Cancer Initiative in 2019, which has since supported hundreds of breast cancer patients across the country.
To mark the month-long campaign, all HTeaO locations will feature pink straws throughout October.
HTeaO has more than 150 locations nationwide.
