Franchising

HTeaO opens 100th location

Photo: HTeaO

January 17, 2024

HTeaO, an iced tea franchise, will open it 100th unit on Jan. 20. The store is located in College Station, Texas, according to a press release.

The brand opened 34 locations and awarded 124 franchise agreements across the country in 2023.

A full circle moment for the leading iced tea brand, the 100th location is owned by the same franchisee who signed the first franchise agreement with HTeaO five years ago.Bryan Benson, HTeaO's first franchisee, has continued to invest in the brand with four open locations and two more on the way.

"It's been amazing to see the growth with HTeaO over the past five years since we signed the first-ever franchise agreement,"Benson said in the press release. "College Station is a bustling community filled with college students and growing with young families. The vibrant town is the perfect place to bring HTeaO's fun concept. We look forward to bringing another taste of Texas with our freshly brewed, made daily iced tea blends."

An opening celebration will be held at the units on its opening day.

"As the specialty beverage industry continues to evolve, we are excited to have strong brand recognition as we open our 100th location," Justin Howe, founder and CEO of HTeaO, said in the press release. "Building this brand and becoming a household name in a rising industry is rewarding for the entire HTeaO Team and we can't wait to continue to grow in 2024."