News

Ice cream sandwich concept names marketing manager

November 17, 2014

CREAM, a San Francisco-based dessert franchise that specializes in ice cream sandwiches, has announced the appointment of Helen Gutierrez as marketing manager.

Gutierrez, a University of Oregon graduate, will lead the development and execution of CREAM's overall marketing efforts, including the management of the company's branding, public relations, advertising, social media, website maintenance, event marketing, email and market research. In addition, Gutierrez will identify, develop, manage and support regional events and partnership initiatives.

"We are delighted to welcome Helen to CREAM," Co-Founder James Shamieh said in a news release. "Her detailed and versatile marketing experience, coupled with extensive history working with customers and members of the media, will quickly make her a valuable asset to our company."

Gutierrez joins CREAM with more than eight years of experience in marketing.