News

Iconic LTO McRib buoys McDonald’s sales

December 7, 2010

McDonald’s Corp.’s global same-store sales increased 4.8 percent in November behind strong sales of the fan favorite LTO McRib and McCafe beverages.

The caramel mocha was added to the McCafe line in mid-November, while the fan-favorite McRib boomeranged nationally in early November for only the third time ever.

The Oak Brook, Ill.-based company reported a 4.9 percent increase of same-store sales in both the U.S. and Europe; and 2.4 percent in Asia/Pacific, Middle East and Africa (APMEA).

"McDonald's continued strong performance reflects the benefits of our global alignment around the Plan to Win," said McDonald's CEO Jim Skinner. "Contemporary locations, quality food and beverages at an outstanding value and operations excellence continue to be the key ingredients to becoming our customers' favorite place and way to eat and drink."