News

Illinois Burger King franchisee debuts Daktronics digital signage management solution

July 6, 2010

A Burger King franchisee in St. Charles, Ill., has become the first Burger King location to utilize Daktronics Inc.'s Visiconn Internet-based digital signage management solution. Located roughly 40 miles west of Chicago, the franchise restaurant’s grand opening at its new location was held June 15 and featured BKC-approved content on its Daktronics-manufactured digital reader board.

Bruno Hilgart, director of operations and marketing for Burger King franchisee Gill Management, which owns and operates several quick-service restaurants in the St. Charles area, said the new digital reader board complemented by the Visiconn control solution will allow workers more time with customers and will eliminate time spent outside changing out an old-fashioned manual copy board.

"We'll be able to promote our new Burger King’s prime location, advertise our menu items at the right time of day and do it quickly and efficiently directly from the manager’s office," said Hilgart. "Not only is it going to save us labor in the time it takes to manually change out a marquee, it will also help drive new sales."

Daktronics' digital signage ensures all professionally created messages displayed will be dayparted to promote the right food and drink at the right time of day. In addition, because Visiconn is Internet-based, franchisees are able to update their displays’ messages from their office, home or from any Internet connection.

"With Internet-based display control, Burger King franchisees can choose how involved they want to be with controlling and scheduling message content on their digital LED reader board," said Vic Wenner, QSR sales manager of Brookings, S.D.-based Daktronics. "Franchisees now have the option to have their outdoor digital reader board automatically update with fresh, professionally created messages that feature Burger King core products, national promotions and limited-time offers. They also have the option of creating their own messages and customizing their schedule."