In Singapore, McDonald's adds rice burgers

The largest quick-service restaurant (QSR) was encouraged by its rice burgers inTaiwan.

"We believe that rice burgers will be a substantial product in theSingaporemarket because rice is a general staple here and for the rest ofAsia," said Shirley Foenander, vice president of marketing and communications for McDonald's Restaurants.

Singapore 's population of 4.4 million people is predominantly ethnic Chinese, Malay and Indian. Rice is a staple food for the three ethnic groups.