News

Increased ad exposure leads to strong revenue growth for Ad Systems

July 27, 2010

Ad Systems Communications, Inc., which provides digital media and video communications for cable television networks, announced its second quarter revenue will show a year-over-year growth of about 70 percent.

Analyst group Enders Analysis predicted the advertising market would have a strong year, increasing its growth forecast for TV revenue for the second time this year.

Micheal Heil, CEO of Ad Systems Communications, Inc., said the regional and national ad sales increases are encouraged by many new and existing advertisers, including KFC Arby's. In March, Arby's announced its turnaround plan after same-store sales were down 11 percent in the fourth quarter.

Within that plan is a systemwide expansion with national television advertising, which started in April.

Other companies increasing ad exposure include Lexus, Buick and GMC.

Based on a 2008 study, cable operators capture approximately $5 to $6 per household per month by providing geographically zoned advertising.