News
IndoorDIRECT adds new shows to in-store programming
February 23, 2010
The Restaurant Entertainment Network has expanded its in-store programming to present three new one-hour shows per week featuring a mix of "bite-sized" music, sports and pop culture. The indoorDIRECT Inc. network serves nearly 1,100 quick-service and family dining restaurants nationwide, reaching more than 150 million viewers annually.
In addition to the regular programming, indoorDIRECT updates breaking sports and entertainment segments daily. It also works with big events like the Vancouver Olympics and the Academy Awards, working closely with the Academy of Motion Picture Arts & Sciences for event previews.
"The key to producing three entertaining shows weekly plus daily updates and event features is quality material submitted from more than 100 top producers of sports, news, entertainment and lifestyle media," said Bill Myers, chief operating officer and co-founder of indoorDIRECT, in a news release. "We use this material and our research to produce shows in-house that viewers enjoy while they are grabbing a bite to eat. Our restaurant and advertising partners are really excited about the entertainment experience that we provide to dining room customers."
The shows — theBITE, theBITE Weekend and theBITE@Nite — feature hosted magazine-style short "bites" on sports, entertainment, music, lifestyle and children's programs from more than 100 top entertainment/sports/news organizations. The segments include:
- Sports: football, basketball, baseball, golf, tennis, auto racing and extreme sports (with content providers including NFL Network, Fox Sports, NBC Sports, PGA Tour, MLB Network and more)
- Entertainment: clips and behind the scene footage from movies, television and video games (from MGM HD, SyFy, FOX, Comedy Central and more)
- Music: music videos, interviews and backstage footage from top music acts to small independent bands (from VH1, Sony Music, Island/Def Jam, EMI, and more)
- Lifestyle: morning show segments, product reviews, seasonal shopping tips and travel and leisure reviews (from HGTV, PBS, CBS , NBC, diy Network and others)
- Children's: cartoons, educational segments, variety programming (with content provided by ABC Family, Walt Disney Pictures, Big Idea Network, FUNimation and others)
Each Bite program is produced to appeal to the audience in the restaurants during specific week and day parts. TheBITE (running Monday through Thursday) targets a general daytime audience, theBITE@Night (weekly from 6 p.m. to close) features targeted content to a largely teen and adult audience and theBITE Weekend (Friday, Saturday and Sunday) highlights content geared toward families and lifestyle.
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