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Indy White Castles intro Buffalo Chicken Bites
March 28, 2007
INDIANAPOLIS — For a limited time, Indianapolis-area White Castle restaurants will add Buffalo Chicken Bites to their menu. The promotion will last from April 1st through May 12th, or while supplies last.
The unbreaded, boneless bites will be offered in two sizes: small, as a side item for one, or large, as a snack for two. The Buffalo Chicken Bites will be served in all newly designed branded packaging featuring a flame motif.
Television and radio advertising will support the introduction of the Buffalo Chicken Bites, as well as point-of-purchase merchandising highlighting the product's flavor. The advertising is a continuation of a campaign that kicked off in 2006 called True Castle Stories, built around White Castle customers and their affection for the restaurant.
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