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Investors eye growth in China's QSR market
June 23, 2008
Reuters: The Chinese have an increasing appetite for to-go burgers, fried chicken, pizza and noodles, which is expected to make fast food a $66 billion industry in China by 2009 — up from $51.7 billion last year, according to research firm Euromonitor.
Brokers are recommending home-grown branded restaurants over long-standing U.S. brands in China, such as KFC, Pizza Hut, McDonald's and Burger King.
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