News

Jack in the Box adds double-strength 'Boosted' coffee

Logo from brand-provided file.

March 3, 2020

As the week of the QSR breakfast continues, Jack in the Box is reminding everyone that it has been a "trailblazer" in the breakfast space for a while, with its all-day breakfast offerings, according to an email from the brand's communication team. In fact, the brand emphasized its mainstay standing as providers of the morning (and more) meal by introducing a new double-strength coffee and emphasizing its recent launch of more breakfast items, including loaded breakfast sticks and ham and cheddar omelet sandwiches.

The new items add to Jack in the Box's other breakfast offerings like, the Breakfast Jack, breakfast burritos and croissants. This spring the QSR is spinning off both an LTO deal and a major breakfast beverage push as it fights to retain its longtime breakfast presence.  

Jack in the Box is bringing back its two for $4 croissant deal and launching its "Jack's New Boosted Coffee," which has the caffeine-strength of two cups of java. For those who wish to tame all that liquid strength slightly, the brand is also offering new Hershey's chocolate caramel and French vanilla creamers for coffee. 

The publicly held QSR brand is based in San Diego, California.