News
Jack in the Box adds Mini Sirloin Burgers
March 30, 2009
SAN DIEGO — Jack in the Box restaurants has introduced Mini Sirloin Burgers — a trio of all-sirloin patties, seasoned while cooking and topped with American cheese, grilled onions and ketchup served on small, bakery-style buns reminiscent of Hawaiian sweet rolls.
"Mini burgers and sandwiches are increasing in popularity throughout the restaurant industry," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "Our new Mini Sirloin Burgers match the premium quality and taste of similar items offered at casual-dining restaurants and trendy burger bars, but for a quick-serve restaurant price."
Mini Sirloin Burgers are available now for the suggested price of $3.89 at all participating Jack in the Box restaurants.
Watch the video: Jack in the Box branding effort creates buzz.
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