Marketing

Jack in the Box brings back limited-edition space-flavored Coca-Cola product

Photo: Jack in the Box

July 25, 2025

Jack in the Box is bringing back Coca-Cola Starlight, a limited edition Coke product from 2022.

The space-flavored beverage will be available exclusively at Jack in the Box as part of the limited-time Coca-Cola Starlight Munchie Meal, marking the first time this beverage has been available anywhere since its initial launch, according to a press release.

The Coca-Cola Starlight Munchie Meal features:

• Choice of entrée: Double Jr. Jumbo Jack Cheeseburger or Really Big Chicken Sandwich.
• Three legendary sides: Fve Tiny Tacos, four Nuggets with ranch dip cup, and curly fries.
• The exclusive 20-ounce Coca-Cola Starlight: Coca-Cola taste with a subtle cooling sensation, reddish hue and a dash of the unexpected.

"As a brand that is always listening to social conversation, we have seen the love and request to bring back Coca-Cola's Starlight beverage," Ryan Ostrom, chief customer and digital officer at Jack in the Box, said in the release. "Jack is all about showing up in unexpected ways that connect with our guests' cravings — and bringing back Coca-Cola Starlight as the hero of this Munchie Meal is the kind of bold, crave-worthy move our fans expect from us."

Jack in the Box operates approximately 2,190 restaurants across 22 states.