Operations

Jack in the Box debuts off-premise prototype

Provided

October 19, 2022

Jack in the Box has opened an off-premise-only restaurant prototype in Tulsa, Oklahoma, to meet the demand for drive-thru and digital ordering, according to a press release.

The restaurant has just 1,350 square feet and has a double y-lane drive-thru, a walk-up window for ordering, dual assembly kitchens and a dedicated pick-up window for mobile and third-party delivery orders.

The goal of the new prototype is to reduce buildout costs by around 20%, while also increasing real estate flexibility. The new model is designed for free-standing locations, but can be adapted to fit in a variety of spaces such as C-stores, travel plazas and end-cap locations.

Eye-catching design elements include a big red box on the façade that pays homage to the brand's namesake and exterior lighting that turns to the brand's signature purple to signify its late-night menu hours.

"The introduction of this new prototype is a huge boost to our nationwide growth efforts," Tim Linderman, Jack in the Box chief franchise and corporate development officer, said in the press release. "With the benefits of increased drive-thru efficiency and streamlined operations, this new model makes the Jack in the Box franchise opportunity more appealing for customers and franchisees alike."

Jack in the Box operates more than 2,200 restaurants across 21 states.