News

Jack in the Box extends coffee line for first time ever

October 21, 2013

Jack in the Box is now offering a trio of seasonal beverages featuring pumpkin spice flavor. For a limited time, pumpkin spice hot and iced coffees and pumpkin spice ice cream shakes are available. This marks the first time the brand has added to its hot and iced coffee lineup, according to Iwona Alter, VP of Menu Strategy.

"Pumpkins have such a strong nostalgic appeal at this time of year that consumers crave pumpkin flavors, whether they’re eating pie or bread or sipping a beverage," Alter said. "This year, we're adding a bold, flavorful twist to the pumpkin-flavored shake we've offered in recent years. We’ve also created two additional pumpkin spice drinks for our guests to enjoy during the holidays, with the new flavor representing the first-ever extensions for our hot and iced coffee drinks."

In addition to the new pumpkin spice shake, Jack in the Box is also adding egg nog to the shake menu. As with Jack’s other shakes, the pumpkin spice and egg nog shakes are served with whipped topping and a Maraschino cherry on top.

The shakes and iced coffees are available in 16- and 24-ounce sizes. Hot coffee is available in 12- and 16-ounce sizes.

Read more about food and beverage rollouts.