News

Jack in the Box extends Monster Taco platform

February 24, 2014

Jack in the Box has extended its Monster Taco platform for the first time, adding two new options — bacon ranch and nacho.

According to a news release, the Bacon Ranch Monster Taco features Jack's original Monster Taco topped with cool ranch sauce and hickory smoked bacon. The Nacho Monster Taco features creamy nacho cheese sauce and hot jalapeños.

"The original Monster Taco was such a fan favorite that we brought it back to the menu in October to stay. Now with these new flavors, we're kicking up Monster Tacos to the next level," said Iwona Alter, VP of menu strategy and innovation, in the release. "At Jack in the Box, we're always looking for new and exciting ways to innovate our menu offerings. The new Bacon Ranch and Nacho Monster Tacos are another great example of that innovative philosophy that keeps customers coming back for more."

To celebrate the product introduction, Jack in the Box has debuted a new commercial with "the ultimate Monster Taco showdown, as Bacon Ranch and Nacho go head-to-head in a monster truck themed spot," the release said.

The two new Monster Taco flavors are available at participating restaurants for $1.69 each, plus tax.